The use of unmanned aerial vehicles (drones) by Rio Grande Valley real estate agents and brokers for aerial photography and videography is exploding. Aerial video of rooftops, swimming pools, decks, docks and backyards are giving real-estate agents the edge that they need when selling real estate. Real estate agents know that they have to stay […]
Not all listings are created equal, and in this fast progressing marketing environment, it is important to stay on the cutting edge. Whether you are an agent, or a seller who is considering an agent, here are eight reasons why professional real estate photography should be a part of your marketing strategy when selling a home. […]
We’ve all been there. There’s a little downtime at the office and you’re right in front of your computer. Who says you can’t pop open your browser and look through the pictures of your favorite dream home? No, we’re not talking Pinterest. You can find some of the best designed homes beautifully displayed right on […]
Real estate agents take snapshots to document homes for sale as if to say, “This home has a dining room.” What their photographs should be marketing is the dining room as a great space to spend time dining with friends and family. Photography can be used for marketing real estate, but often agents just take […]
I am often surprised by how bad many real estate photos are on the MLS and sites like Realtor.com. What surprises me the most is why the homeowners, the majority of whom are selling their largest asset, allow their Listing Agent to use such ordinary photos to present their home to the marketplace. Do the […]
Professional photography of a home can nab buyers’ attention online, and some home sellers are even crediting the fancy photos of their homes at getting their homes sold, according to a recent article in The Wall Street Journal. Ninety-eight percent of home buyers who search for homes online say property photos were among the most […]
Good pictures are a crucial marketing tool for a Rio Grande Valley home sale. According to research from the National Association of Realtors, 98% of home buyers who searched for a home online said photos were among the most useful features of real-estate websites. Many agents may say, “Photography doesn’t sell homes, pricing it right […]
I’ve seen it many times as a REALTOR®; Listing agents take what they thought were great listing pictures and used them for their online MLS listing. I work with over 40 different buyers a week and everyday I’d hear, “Did you see those listing pictures? There’s no way we want to see that house, it’s […]
Good, strong images play a huge role in marketing homes today. Increased exposure to multimedia in the forms of television, magazines, and the internet has raised our visual expectations and shortened attention spans. These days nearly all potential home buyers start their search online, and usually at one of the big syndicated sites such as […]
Curb appeal traditionally refers to how a home appears from the street. Today, with more than 90 percent of buyers shopping online, the curb is most often a virtual one. Online, McAllen area real estate has only seconds to grab attention before a viewer moves on to the next home; there are no do-over’s for […]