Good pictures are a crucial marketing tool for a Rio Grande Valley home sale. According to research from the National Association of Realtors, 98% of home buyers who searched for a home online said photos were among the most useful features of real-estate websites.
Many agents may say, “Photography doesn’t sell homes, pricing it right does,” and that’s true, price IS the most important factor overall. Photographs alone will never sell a home. However, once a home is priced within its proper market value it has to compete with potentially hundreds of other similar properties. The key then is getting potential buyers to physically come look at a home. In the online search market of today, there’s only one way to do that: Professional, high-quality photography. Simply put, once a home is priced right photography makes a huge difference. Before a home can sell it must have potential buyers visiting it and it’s common sense that if you can attract more potential buyers to your home then you’re going to significantly increase your chances of selling the home faster and for more money.
Professional real estate photography is at the center of all your marketing. It’s not just documenting that there is a house for sale. You want people to say, ‘What a house,’ and be motivated enough to take action. Listings of homes with photos taken by professionals have about 61% more views than listings without—and that’s across all price tiers, according to research from Redfin, a real-estate brokerage firm.
Home seller tips for making sure photos of their property are the best they can be:
- Evaluate The Agent: Look at a real-estate agent or broker’s current listings and evaluate their property photos. If the pictures are blurry, grainy, crooked or poorly composed, you may be better off choosing another agent.
- Use Compelling Shots: Do the photos make you want to visit the home? Do they look like they are pulled from a home and garden magazine? Those are the kind of pictures that will appeal to prospective buyers.
- Pick the Right Amount: How many photos does the agent post with each listing? One photo is too few and 30 is too many.
- The first several photographs in the listing are the most important, and should feature a front shot, main living area, kitchen, master bedroom and master bathroom, as well as another attractive feature.
- Don’t Do it Yourself: Don’t plan on shooting your own photos, unless you’re a professional photographer. This is a service that the agent should offer you, and an important one at that.
- Pick the Best Views: Before the photographer does the shoot, present a list of various shots that might be helpful. Perhaps there is a view you love from your patio. That’s helpful information for the photographer to know, before he or she gets on site.
- Give Final Approval: Ask to see the photos before they are posted online, and compare them to homes that are similar to yours. If they didn’t turn out well, ask for a re-shoot.