Next to listing a property on the local MLS and the internet, making the property look attractive to buyers is the most important thing an agent must do. With 80% of home buyers shopping for a home online (according to the NAR), the way your listings look is an important factor, if not the most important, in generating buyer interest. It’s no secret, better-presented homes get more traffic and more buyer interest, therefore selling faster. More than ever, your listings must stand out from the crowd.
“Good photos will grab people’s attention and help you sell a home,” says Jacky Teplitzky, Executive VP of Prudential Douglas Elliman Real Estate. “Bad pictures will absolutely give you trouble, because you won’t have any calls on it, and nobody will come to see it.”
Whether a listing is a million-dollar home or a fixer-upper, a professional photographer will bring out its best. Proper lighting techniques, good composition, and some tricks of the trade only professional real estate photographers have, ensure your listing looks its absolute best. While staying true to its actual condition and features. Marketing a home can be an expensive undertaking, but allocating a budget for professional photography ensures your marketing dollars are getting you the return on investment you need, and your listings are getting the traffic they deserve. Professional photography isn’t a luxury anymore. It’s an absolute necessity in marketing real estate properly. So why is it so important?
- The competition is fierce.
- Buyers are tech-savvy and expect to be impressed.
- Alternative listings draw attention away from yours.
- Agents have to market better than ever to be competitive.
- FSBOs are using the same marketing tools agents have access to.
- Would you want your biggest investment marketed with a few snapshots? Your sellers don’t either.
Can you afford it? The real question is, can you afford not to? With current market conditions, smart and demanding buyers, FSBOs, and the local competition, your marketing dollars need to sell your listings. Apart from staging, no other marketing investment is as important as professional photography in marketing a property effectively. In addition, once made aware of the impact of professional photography in making their biggest investment so much more attractive to buyers, a large number of sellers are glad to take on the small investment themselves, if already not provided by their agent.